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AP_
11th May 2010, 20:14
http://www.bloomberg.com/apps/news?pid=20601092&sid=aauqkQbnoELc

Recession bites Ferrari.

May 11 (Bloomberg) -- Ferrari SpA, the maker of $228,000 California supercars, is seeking to idle production and eliminate 9 percent of its workforce after sister brand Maserati reduced orders for engines.

Workers walked out for four hours today because Ferrari wants to cut 120 office positions and 150 factory jobs in exchange for the last payment of a 2009 bonus due last month, CGIL union official Giordano Fiorani said today in a telephone interview. The sports-car maker employs about 3,000 people.

Ferrari, Fiat SpA’s most profitable brand, plans to idle a factory in Maranello, Italy, by laying off about 600 workers for a week starting May 17, Fiorani said. Ferrari is scaling back because of fewer orders from Fiat’s Maserati brand, for which Ferrari makes engines, said Ferrari spokesman Stefano Lai, who confirmed the plans to lower headcount and idle production.

“Even though Ferrari’s margins are very high, they wanted to do better,” said Massimo Vecchio, an automotive analyst at Mediobanca SpA in Milan. “The recovery is moving very slowly.”

Ferrari is slashing 2010 production targets to 11,000 vehicles from 20,000, CGIL union’s Fiorani said. Ferrari never planned to make 20,000 cars this year and will maintain production at about 6,000 vehicles, similar to last year’s output, Lai said.

The company intends to outsource some jobs to local companies and offer some employees early retirement, Lai said.

‘Non Core’ Operations

Ferrari made engines for about 4,500 Maseratis last year, down from almost 9,000 in 2008. Lai declined to say how many Maserati engines will be made this year.

In an e-mailed statement, Ferrari said that the company is focusing its resources on activities such as product development, technological innovation and reaching new customers and has decided to outsource “non-core” operations. This will allow the carmaker to maintain about 100 contract workers, Ferrari said.

“Ferrari has to respond to market demands that rise and fall in an ever less-predictable fashion,” it said.

Fiat Chief Executive Officer Sergio Marchionne unveiled a new five-year plan for Ferrari and Maserati April 21, along with new targets for all the group brands, calling for the two luxury carmakers to almost double revenue to about 4 billion euros by 2014 by adding products and widening model ranges.

Trading Profit

Ferrari’s first-quarter trading profit declined 28 percent to 39 million euros ($50 million), the company said April 21. Sales of the new F458 model, which is priced at 197,000 euros, provided a limited contribution in the period, the company said. Trading profit for 2009 fell 30 percent to 238 million euros as sales dropped 7.4 percent to 1.8 billion euros. Ferrari sold 6,294 cars last year.

“Ferrari has proposed to pay the bonuses if we accept the job cuts,” Fiorani said. “We are ready to discuss layoffs and reorganization, as there is a real cut in production, but we don’t understand their rigidity.”

Turin, Italy-based Fiat rose 21 cents, or 2.3 percent, to 9.53 euros at the close of trading in Milan. The stock is down 7 percent this year, valuing the carmaker at 11.2 billion euros.

Nova
13th May 2010, 02:11
I hope Fiat doesnt plan to cheap out Ferrari..thatd be a drag..

AP_
14th May 2010, 07:45
I hope Fiat doesnt plan to cheap out Ferrari..thatd be a drag..

"Fiat Chief Executive Officer Sergio Marchionne unveiled a new five-year plan for Ferrari and Maserati April 21, along with new targets for all the group brands, calling for the two luxury carmakers to almost double revenue to about 4 billion euros by 2014 by adding products and widening model ranges."

That bolded text means hard work for all in Ferrarí and Maserati. Luca di really has challenges to carry out those demands...

zakfourie
16th May 2010, 21:25
Is Maserati again under Fiat?
I thought they sold Maserati?

AP_
19th May 2010, 17:30
Is Maserati again under Fiat?
I thought they sold Maserati?

Fiat bought Maserati already 1993. 1997 Fiat sold 50% share of the Maserati to Ferrari. Ferrari is credited for bringing Maserati back into business. 2005 Maserati split with Ferrari and merged with Alfa Romeo, both are of course owned by Fiat Group.