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Thread: Ferrari signs new long-term Marlboro deal

  1. #91
    Join Date
    Feb 2006
    Location
    Mumbai, India
    Posts
    9,824
    Quote Originally Posted by Silent Bob View Post
    No it doesn't. It just proves that PM still sponsors Ferrari. I'm sure they can still sell their space to other companies if they aren't using it.
    Why would a multi-billion dollar company want to play broker/commission agent to sell advertising space? Just doesn't make sense. PM is a 24 billion dollar company & they don't need to play commission agents to make money. There are enough fools in the world puffing away and making PM the 25th most valuable brand in the world.

    PM uses Ferrari advertising on its products to project a certain image & build a connect between Ferrari & PM - hence more sales through lifestyle association.

    If PM were selling ad space on Ferrari F1 cars, I am 100% sure there would be plenty of articles about it when the deal was renewed.
    #KeepFightingMichael | #CiaoJules

  2. #92
    Join Date
    Oct 2016
    Location
    Corpus Christi Tx
    Posts
    2,565
    Quote Originally Posted by vcs316 View Post
    Why would a multi-billion dollar company want to play broker/commission agent to sell advertising space? Just doesn't make sense. PM is a 24 billion dollar company & they don't need to play commission agents to make money. There are enough fools in the world puffing away and making PM the 25th most valuable brand in the world.

    PM uses Ferrari advertising on its products to project a certain image & build a connect between Ferrari & PM - hence more sales through lifestyle association.

    If PM were selling ad space on Ferrari F1 cars, I am 100% sure there would be plenty of articles about it when the deal was renewed.
    Totally agree about fools puffing away.

    Since Ferrari has changed its color on the F1 car from Rosso Corsa to "Malboro" Red" in the 90's and white, the color of the car is the ad-space for PMI. Close to half-billion USD
    in sponsors....its that lucrative to play consultant/agent for Ferrari.

    Also, you have Maurizio A. who was a former marketing/advertising employee for PMI and Sergio M. who is on the board of PMI.

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