This honestly makes no sense.
Again, companies with the size of PMI do not throw money to deals of the likes we discuss, unless they make money out of them.
It's called a business plan. Business plans in such organizations are not approved unless they can produce profit.
A business plan has to take into account risks, show risk assessments, ROI ( Return of Investment ) etc.
Approvals of such business plans are usually made over a board committee and the members of such board are accountable to the stakeholders of the organization / company.
So understand , really, that yes, if such a sponsorship takes place, it will be profitable to the company otherwise head shall roll.
And AFAIK , for the past years of this sponsorship, they haven't have they?
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