To answer the original question,in a globalized enterprises world, it should not be about where a company is.
To that end, of course it does not pose an issue that Ferrari is based at Maranello.
Not to the slightest.
Attracting talents, or leaders is not about where your HQ is, not when we're talking huge organizations. It's about your structure and of course what you offer.
So , looking at the elephant in the room, what's wrong with Ferrari ?
Simple as a,b,c, it's all about the management (as it's been said oh, so many times).
When people, specially leaders, see the mess of the latest years, the "sack 'em all" mode this organization have been working under, do you really believe that money will be the only thing that will bring them on board?
No-one in their right minds will come to Ferrari if they believe that after a period of X months or 1-2 years top , they will be sacked because something will be wrong and the easy solution will be picked.
Great organizations are getting greater when a safety environment is fostered, where people learn to not be afraid the mistakes and embrace accepting the fact that mistakes will be made especially in an environment of high pressure (hint,racing in F1 is such an environment!). Is Ferrari such a place?
We all know what Ferrari means to Italy (and not just Italy). But that is a problem for MANAGEMENT to solve. The higher the level of management, the higher the responsibility of them to act as deflectors to the pressure. No-one says that people at Ferrari should not be fired or responsibility should not be laid upon those that make mistake. But that's one thing, another is that people feel unsafe.
So, create a safe place, put key people in the right posts, the rest will come.
"If someone said to me that you can have three wishes, my first would have been to get into racing, my second to be in Formula 1, my third to drive for Ferrari" - Gilles Villeneuve
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