Santander F1 website

[Meiga]

You may already know about this, if so my apologies. I just found this website where you can get (according to what it says) free pics and wallpapers of Ferrari - and McLaren too! (now that is a novelty, isn't it? ;-))
http://www.formulasantander.com/ (there is a language option, but my PC refuses to get in there :furious)
Try the Interactive Zone.

[siberianlady]

Thanks Meiga- languages work for me!:-)

[GamD]

You may already know about this, if so my apologies. I just found this website where you can get (according to what it says) free pics and wallpapers of Ferrari - and McLaren too! (now that is a novelty, isn't it? ;-))
http://www.formulasantander.com/ (there is a language option, but my PC refuses to get in there :furious)
Try the Interactive Zone.

Yip a novelty, Jump in bed with Mc lossers then come to us :S...

[gvsnraju85]

"Fernando Alonso has that winning spirit. He is the best driver in the world " These guys sponsor mclaren too, and them saying this for Fernando really means something.

I didnt understand how they made 270 millions by sponsoring ferrari????

How does it work.....can someone expplain?

[mandzipop]

"Fernando Alonso has that winning spirit. He is the best driver in the world " These guys sponsor mclaren too, and them saying this for Fernando really means something.

I didnt understand how they made 270 millions by sponsoring ferrari????

How does it work.....can someone expplain?

For every Euro invested into Ferrari, they have generated approximately 8 back. This is because of the advertising and prestige of Ferrari. It will have enhanced the share of accounts opened in the area's of vested interest which link their hero to a brand. It worked in the UK with sponsoring Mclaren as they used Hamilton for their advertising campaign. It took over Abbey and Alliance and Leicester, which combined still didn't have a huge stake in the UK market. They are now one of the largest banks in the UK.

[scuderiafan]

No more Santander on McLaren next year. Must have been losing them customers :xmasbiggrin:.


Santander to end McLaren sponsorship
Wednesday 01st December 2010, 07:59


Santander will end its four-year sponsorship deal with McLaren Mercedes in 2011, completing a sponsorship transition to Ferrari.

The Spanish banking giant joined McLaren in 2007 to tie-up with Fernando Alonso moving to the British team however, a difficult season for the Spaniard saw him return to Renault, whilst Santander remained with McLaren.

Alonso then moved to Ferrari in a move part-funded by the bank which also saw significant branding on the Italian car as part of a five-year deal.

"We have had a transition with McLaren and who knows if in the future we will keep on having a relationship with them and their drivers," spokesman Juan Manuel Cendoya told the Spanish media.

The deal with McLaren in 2010 was to aid the brand expansion in the UK as the bank rebranded its Abbey National subsidiary.



http://www.thef1times.com/news/display/02401

[Suzie]

Good, hopefully now we won't have to put up with Lewis Hamilton's face on Santander adverts in the UK.