Hard times in Maranello?

[type056]

Hard times in Maranello?

The world economic situation is not good. The Ferrari Formula 1 team won only one race in 2011. And yet Ferrari was able to report that it has increased its sales from 6,573 in 2010 to 7,195 in 2011, an increase of more than nine percent. This included a mammoth leap in the Greater China market of 62 percent, jumping from 478 sales in 2010 to 777 in 2011. US sales also climbed dramatically from 1,576 in 2010 to 1,958, a hike of more than 24 percent. The British market jumped by a similar percentage to 574. Overall the company recorded revenues of €2.2 billion, compared to €1.9 billion in 2010, an increase of 17 percent. Profits were up as well to round € 209 million. The company said that its online sales grew up 25 percent, its website traffic went up by 30 percent and its museum in Maranello had nearly a quarter of a million visitors. In short Ferrari is doing well… and intends to go on growing in the years ahead as it pushes further into the Asian markets.

http://joesaward.wordpress.com/2012/...-in-maranello/

[scuderiafan]

so the thread title is really not right

good stuff for Ferrari, i hope they keep this up.

[vcs316]

Uncertain economic times no problem for Ferrari

Ferrari has posted the strongest sales figures in its history, despite the economic squeeze and the worsening euro crisis.

The luxury sports car maker broke through €2 billion in sales for the first time in 2011, reporting a net profit of €209 million. This was on sales of 7,195 cars, the most that Maranello has produced and sold in a year and almost 10% up on the 2010 sales figures.

Interestingly, although the USA remains the leading market, sales in China increased 62% and the country has moved straight into second position. And despite the anxiety in Europe, sales in the UK were up 23% and in Germany were up 14%.

“We can only be satisfied with these results,” – said Chairman Luca di Montezemolo. “They were achieved against an economic backdrop that remains challenging, particularly in Europe. They are the fruit of heavy investment and a culture of innovation that covers all areas of the business. Our international expansion continues and Ferrari today has a network covering 58 nations.”

Ferrari’s F1 team is also in robust shape with long term deals recently renewed with major backers Santander, Shell and Philip Morris.

This contrasts with the picture across the F1 grid where there are clear signs that a significant number of teams are being obliged to prioritise drivers who being budget with them.

Ferrari withdrew from the F1 Teams’ Association in late 2011 in a disagreement over how to police cost cutting measures, but says it remains committed to working with the other teams to control costs in the sport. Red Bull Racing have also taken a similar stance.

The attempts to resolve this and the engagement of the F1 teams in a new Concorde agreement with the FIA and FOM will be one of the main talking points of 2012.

http://www.jamesallenonf1.com/2012/0...m-for-ferrari/