Ferrari appoint Maurizio Arrivabene as new Team Principal

[Stormy]

I hate the tobacco industry sooo much!
Hope FIAT know's what they are doing

[eddie]

cause Marchionne knows that we don't need tech capabilities as tech recovery is impossible, in this moment you need just people lobbying FIA and make rules change happen.

Lobbying F1 or FIA? I don't think Todt can be easily moved or persuaded.

[Alonso14]

I hate the tobacco industry sooo much!

Why? The tobacco has probably done more for the development of sport compared to any other industry.

And no, I'm not smoking. I quit 7-8 months ago.

[Stormy]

Why? The tobacco has probably done more for the development of sport compared to any other industry.

And no, I'm not smoking. I quit 7-8 months ago.

I knew someone would say that
I understand what you are saying, but they are just doing marketing, and top sport leagues are the most powerful marketing field. Also the tobacco industry is one of the wealthiest so it doesn't amaze me why they are spending so much cash in sport marketing. But i hate them because the tobacco industry is a very big conspiracy about squeezing the mankind and making profit out of it. They are making the tobacco more dangerous and addictive then already is. I'm glad you quit smoking.

[eddie]

I knew someone would say that
I understand what you are saying, but they are just doing marketing, and top sport leagues are the most powerful marketing field. Also the tobacco industry is one of the wealthiest so it doesn't amaze me why they are spending so much cash in sport marketing. But i hate them because the tobacco industry is a very big conspiracy about squeezing the mankind and making profit out of it. They are making the tobacco more dangerous and addictive then already is.

The appointment is more to do with $$$. SM is a very smart businessman.

But I wished and hope for a racing man at the top.

Time will tell, so far I haven't been convinced after LdM's departure that we are going the right way.

There are just so many names and great people with good racing craft, why cant Ferrari pick one, I am sure these guys will give an arm or leg just to lead as TP or protégé for TP @ Ferrari.

But on the other hand, we seem to be putting commercial people at the top.

[Alonso14]

I knew someone would say that
I understand what you are saying, but they are just doing marketing, and top sport leagues are the most powerful marketing field. Also the tobacco industry is one of the wealthiest so it doesn't amaze me why they are spending so much cash in sport marketing. But i hate them because the tobacco industry is a very big conspiracy about squeezing the mankind and making profit out of it. They are making the tobacco more dangerous and addictive then already is. I'm glad you quit smoking.

Of course they are just "doing marketing". Everyone is just doing marketing. You think Ferrari's other sponsors are paying top cash because they love the team? Nope, they want an association with us in order to make more money from their core business, simples. Every single sponsor in the world is "just doing marketing", nothing more.

And every huge industry to an extent is sham/a "dishonest" way to make money/playing with people's emotion. You think FC Barcelona or Real Madrid shirts really cost 70-80 euros? Nope, they probably cost a 2 euros to produce and ship around the world but they play with people's passions and emotions and milk them for every euro they are willing to pay. Same with F1-branded clothing and etc.

[Nero Horse]

Of course they are just "doing marketing". Everyone is just doing marketing. You think Ferrari's other sponsors are paying top cash because they love the team? Nope, they want an association with us in order to make more money from their core business, simples. Every single sponsor in the world is "just doing marketing", nothing more.

I'd like to think that for the sponsors it's loving the team combined with wanting an association with Ferrari in order to make more money. If they wouldn't like Ferrari then they wouldn't be sponsoring us. Yes, of course they want to make more money for themselves as well through visible advertising of their companies, that's obvious, but the fact that they've chosen to sponsor Ferrari shows that they love the team, otherwise they'd simply be sponsoring some other team.

[eddie]

I'd like to think that for the sponsors it's loving the team combined with wanting an association with Ferrari in order to make more money. If they wouldn't like Ferrari then they wouldn't be sponsoring us. Yes, of course they want to make more money for themselves as well through visible advertising of their companies, that's obvious, but the fact that they've chosen to sponsor Ferrari shows that they love the team, otherwise they'd simply be sponsoring some other team.

Actually quite the contrary. It's the reciprocal business that they receive from the sponsorship.

When we sponsored a certain team, we ensured that there is a 2 way contract for also receiving business from the team.

Sorry, I cannot reveal too much else I will be sued.. Lol

[Stormy]

Of course they are just "doing marketing". Everyone is just doing marketing. You think Ferrari's other sponsors are paying top cash because they love the team? Nope, they want an association with us in order to make more money from their core business, simples. Every single sponsor in the world is "just doing marketing", nothing more.

And every huge industry to an extent is sham/a "dishonest" way to make money/playing with people's emotion. You think FC Barcelona or Real Madrid shirts really cost 70-80 euros? Nope, they probably cost a 2 euros to produce and ship around the world but they play with people's passions and emotions and milk them for every euro they are willing to pay. Same with F1-branded clothing and etc.

Well said, exactly that is what the huge industries are doing, but the tobacco companies is one of the biggest evil's, they are leaders in depopulating the world.

The appointment is more to do with $$$. SM is a very smart businessman.

But I wished and hope for a racing man at the top.

Time will tell, so far I haven't been convinced after LdM's departure that we are going the right way.

There are just so many names and great people with good racing craft, why cant Ferrari pick one, I am sure these guys will give an arm or leg just to lead as TP or protégé for TP @ Ferrari.

But on the other hand, we seem to be putting commercial people at the top.

I don't doubt SM business skills and capabilities, this will probably bring Ferrari a lot of cash, but i'm not sure with what passion this team will be led. This people are very crafty businessman but not racing buffs.
Vettel is another commercial move i think by the way.

[Tobes]

Hopefully all this will prove to be exactly the catalyst we need to make us a competitive team again, contrary to others here, I dont particuarly miss Luca, I felt he was becoming a bit of a dinosaur, have a huge amount of respect for him, but I did think it was time for him to move on, the team has to all intents and purposes underachieved for too long, endless excuses about the wind tunnel got boring, and to have deliberately built an underpowered PU this season was just not acceptable, things had to change, i'm kinda glad they are...

[Stormy]

Hopefully all this will prove to be exactly the catalyst we need to make us a competitive team again, contrary to others here, I dont particuarly miss Luca, I felt he was becoming a bit of a dinosaur, have a huge amount of respect for him, but I did think it was time for him to move on, the team has to all intents and purposes underachieved for too long, endless excuses about the wind tunnel got boring, and to have deliberately built an underpowered PU this season was just not acceptable, things had to change, i'm kinda glad they are...

Changes had to be made i agree, but we shall see if this kind of changes to the very Ferrari core will be beneficial.

[Alonso14]

I'd like to think that for the sponsors it's loving the team combined with wanting an association with Ferrari in order to make more money. If they wouldn't like Ferrari then they wouldn't be sponsoring us. Yes, of course they want to make more money for themselves as well through visible advertising of their companies, that's obvious, but the fact that they've chosen to sponsor Ferrari shows that they love the team, otherwise they'd simply be sponsoring some other team.

Well, I'd like to think that Ferrari's senior management knows what it is doing but the signs in the reality kinda show me that they are not

Companies sponsor Ferrari because of their significance in the world. Their reach, popularity, associating with exclusivity and quality. Companies want to be associated with success, that's why our sponsors are paying us crazy money while Marussia's aren't. They aren't sponsoring us because they love us, they just see a mutually beneficial relationship/investment that would strengthen their core business and ultimately their bottom line at the end of the fiscal year. Hence why Mercedes had no problem finding sponsors when the just joined F1 while Caterham had "free" sponsorship like AirBus/General Electric (because Caterham wanted the association with AirBus/GE, not the other way around). And now, after Merc's dominance more sponsors who are also willing to pay more are lining up.

Ferrari are simply in the unique position to be a household name in F1 after 7 years without a title. And huge brand like McLaren (but not as big as Ferrari) cannot find a title sponsor after 6 years of drought. Go figure.

[512 TR]

Let's put it this way, Mattiacci, did exactly what he was supposed to do. He carried out his task faultlessly. It's the little details that most will not register but they mean everything regarding the big picture. The best thing about the "chaos" at the Scuderia is that no one on the outside can foresee anything. I can't foresee anything and I think that's good for the future. Never forget, there's always a new day tomorrow.

[Stormy]

And huge brand like McLaren (but not as big as Ferrari) cannot find a title sponsor after 6 years of drought. Go figure.

Mclaren can't win titles on their own i think, now that they teamed up with Honda they got the resources to try and win one. Williams also must team up with someone in order to win a title, but Williams is not a huge brand like Mclaren.

[Tobes]

Changes had to be made i agree, but we shall see if this kind of changes to the very Ferrari core will be beneficial.

The problems with Ferrari ran to the core, we've blamed the underachievement on all sorts of things, from the wind tunnel to Stefano D, and everything and everyone inbetween, we've replaced most of them over the past few years as we systematically blamed and then sacked various very talented people that have since gone to other teams and achieved way more than they did at Maranello, the problem hasn't been with the drivers or the 'employees', unfortunately it goes deeper, those ultimately responsible are now being replaced...

[Alonso14]

Let's put it this way, Mattiacci, did exactly what he was supposed to do. He carried out his task faultlessly. It's the little details that most will not register but they mean everything regarding the big picture. The best thing about the "chaos" at the Scuderia is that no one on the outside can foresee anything. I can't foresee anything and I think that's good for the future. Never forget, there's always a new day tomorrow.

Here's a theory of mine (and a lot of other people in the world I presume). MM is being fired because he made an angry "I'm gonna show you, boy" decision. There was a moment when it became absolutely clear that Alonso doesn't want to stay and there is no way MM or whoever to persuade him otherwise. My guess is that MM then pushed for the Vettel deal to be announced thinking it would hurt Alonso because it would be clear that Ferrari is no longer an option and other teams which are negotiating with him would know that and twist FA's hands. However, the tables turned and suddenly Ferrari found themselves in a situation in which they have 3 WDC with big fat contracts signed up for 2015. Alonso, annoyed with MM's antics, recognized that and knowing that Ferrari would have to pay him a big severance package which would cost millions and millions as they have no other option. And then the Ferrari management became unhappy with MM for losing us a ton of money and maybe that's the meaning of "Mattiacci is being fired because of how he handled Alonso and his exit."

Again, this is just a theory of mine.

[512 TR]

Here's a theory of mine (and a lot of other people in the world I presume). MM is being fired because he made an angry "I'm gonna show you, boy" decision. There was a moment when it became absolutely clear that Alonso doesn't want to stay and there is no way MM or whoever to persuade him otherwise. My guess is that MM then pushed for the Vettel deal to be announced thinking it would hurt Alonso because it would be clear that Ferrari is no longer an option and other teams which are negotiating with him would know that and twist FA's hands. However, the tables turned and suddenly Ferrari found themselves in a situation in which they have 3 WDC with big fat contracts signed up for 2015. Alonso, annoyed with MM's antics, recognized that and knowing that Ferrari would have to pay him a big severance package which would cost millions and millions as they have no other option. And then the Ferrari management became unhappy with MM for losing us a ton of money and maybe that's the meaning of "Mattiacci is being fired because of how he handled Alonso and his exit."

Again, this is just a theory of mine.

To tell you the truth, I'm not so sure it was up to Fernando Alonso, himself, if he should stay or go. Sometimes what looks great on paper never actually materialise the way it was supposed to. Sometimes the official version isn't the real truth. Better drivers than Alonso have been let go/cut lose by the Scuderia in history. Maybe that's why the Scuderia still exist. Maybe because someone always thinks outside of the box. Even though it has been five long years. As for Mattiacci, I'm pretty sure he did exactly what he was told to do. And he did it with grace like the good person he is.

This is my theory.

[Alonso14]

To tell you the truth, I'm not so sure it was up to Fernando Alonso, himself, if he should stay or go. Sometimes what looks great on paper never actually materialise the way it was supposed to. Sometimes the official version isn't the real truth. Better drivers than Alonso have been let go/cut lose by the Scuderia in history. Maybe that's why the Scuderia still exist. Maybe because someone always thinks outside of the box. Even though it has been five long years. As for Mattiacci, I'm pretty sure he did exactly what he was told to do. And he did it with grace like the good person he is.

This is my theory.

It's possible. I guess we might never* know for sure.

*Until someone retires and decides he'd like to add a few millions to his bank account by writing an autobiography airing the dirty laundry

[Hornet]

To tell you the truth, I'm not so sure it was up to Fernando Alonso, himself, if he should stay or go. Sometimes what looks great on paper never actually materialise the way it was supposed to. Sometimes the official version isn't the real truth. Better drivers than Alonso have been let go/cut lose by the Scuderia in history. Maybe that's why the Scuderia still exist. Maybe because someone always thinks outside of the box. Even though it has been five long years. As for Mattiacci, I'm pretty sure he did exactly what he was told to do. And he did it with grace like the good person he is.

This is my theory.

Are you suggesting that MM willingly became the sacrificial lamb? Because as far as I understand it, he's out of a job at this moment. He's packing his stuff and heading towards the same door as Alonso, and heaven knows who else are set to follow them.

It's like telling MM to become a temporary team principle, swing the axe around for awhile, and then he's getting the axe himself.

I highly doubt this is what MM have in plan when he accepted Luca's decision to put him in charge.

[eddie]

Are you suggesting that MM willingly became the sacrificial lamb? Because as far as I understand it, he's out of a job at this moment. He's packing his stuff and heading towards the same door as Alonso, and heaven knows who else are set to follow them.

It's like telling MM to become a temporary team principle, swing the axe around for awhile, and then he's getting the axe himself.

I highly doubt this is what MM have in plan when he accepted Luca's decision to put him in charge.

Feel the same. I bet somewhere along the line, MM got counter screwed. I think it's got to do with Alonso. Alonso isn't exactly a simple man and just a good driver. He is pretty cut throat on his moves. His mentor being Flavio. What they say, birds of a feather flock together....

[kev68]

I cant understand the logic sometimes, MM was good at his job but he is just a pawn on a chess board. It would be nice to have Ross Brawn back but we will see.

kev68

[Nero Horse]

I'm afraid that Marchionne makes these movements based solely on his personal relationships with MM and Arrivabene. Mattiacci was probably too much of a "Luca's man" for Marchionne's liking and so he sacked him and promoted Arrivabene instead, who's probably a close friend of Marchionne. But that's just my opinion and I really hope I'm wrong.

[Liscia]

I wish Sr. Arrivabene the best of luck in guiding and running our team. I had the feeling MM really didn't
have his heart in it and was just coerced into taking the position. Sadly he seems to be entirely
out of the organization now though he seemed well suited to his role in his previous post here in the States.
Things need to calm down over the Winter and staff needs to get into the 2015 car and put this stuff to
the back of their minds. We can only hope for the best for our team and they will always have my moral
support even if their decisions seem unwise and undecypherable to us from the outside.

[512 TR]

Are you suggesting that MM willingly became the sacrificial lamb? Because as far as I understand it, he's out of a job at this moment. He's packing his stuff and heading towards the same door as Alonso, and heaven knows who else are set to follow them.

It's like telling MM to become a temporary team principle, swing the axe around for awhile, and then he's getting the axe himself.

I highly doubt this is what MM have in plan when he accepted Luca's decision to put him in charge.

When someone quotes me and asks me a question it would be very unpolite not to answer.

Am I suggesting Marco Mattiacci willingly became the sacrificial lamb? You know what, maybe he willingly did. Maybe he did it for pro bono publico. And if he did he will forever be remembered by those who remember.

[shamim179]

Sorry but this is out of order. Marco left his senior position in North America to fill in for this TP role at very short notice the same week in fact. You will not find many employees willing to do this that's for sure. He left his family, was experiencing jet lag hence the sunglasses when he arrived here, has worked for Ferrari for many years, brought great success to the North American division, wasn't afraid of being tough and so forth but now finds himself out of a job. He has given a lot to Ferrari but received a kicking in the end. This is doing no good to Ferrari's image as a reliable employer. People will think twice before signing up with Ferrari.

[F1Jan]

I must admit to being surprised about the developments even though in the heat of the moment I cited MM should go due to his misplaced comments. However on the cold reflection of day and the heat out of the sting I was still shocked. But to be honest it might be good for Ferrari to have a clear out and a new beginning lets face it we cannot do any worse than we have done and perhaps a change might shake things up a bit. I do believe that what goes on in the Ferrari world will only be part known to us and the rest will be speculation and analytical thoughts but behind closed doors we are not. If and I say IF Ferrari feel that the whole Fernando thing has been damaging to them in some way just maybe and I SAY MAYBE there needed to be changes and this is the result. I have read with interest all your thoughts and musings and they are all interesting thank you. We will just have to wait and see I guess not much else we can do.

[F1Jan]

Sorry but this is out of order. Marco left his senior position in North America to fill in for this TP role at very short notice the same week in fact. You will not find many employees willing to do this that's for sure. He left his family, was experiencing jet lag hence the sunglasses when he arrived here, has worked for Ferrari for many years, brought great success to the North American division, wasn't afraid of being tough and so forth but now finds himself out of a job. He has given a lot to Ferrari but received a kicking in the end. This is doing no good to Ferrari's image as a reliable employer. People will think twice before signing up with Ferrari.

Well put this is a man with a family at the end of the day I did not particularly rate him in the new job but to sack completely seems very harsh to me I wonder if he upset someone as it does seem rather extreme

[Stormy]

I think FIAT are wiping out Montezemelo's leftovers.

[PURE PASSION]

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[Stormy]

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Mattiaci was least of his problems though xD